The Duck Commander started out as a DVD series and is now an Outdoor Channel's show that follows a group of passionate Duckmen on hunting trips. With its increased popularity a site re-design was due.
I set out to learn all about duck hunting, the show and the team. Armed with this new found knowledge I wanted to create a site for the audience that represented the lifestyle of these Duckmen out in the marsh.
Elements from the environment, gear and selected photography were used to show the Duckmen in action and lead the users to interact with the variety of content from the series, the Duckmen and their promotions and products.